Institute For Canadian Citizenship (ICC) | Arts And Culture App For New Canadian Citizens
The Canoo app is a digital tool that offers free admission to over 1400 cultural institutions across the country to help new Canadian citizens discover and explore the country.
Project Name : Canoo APP
Device Compatibility : Built on native framework for Android and iOS smartphones and tablets
OS : Works with Android 2.2+ and iOS 7+
The Challenge
They carry out programs and special projects that promote active citizenship, foster connections, and encourage inclusion.
Prior to establishing a partnership with Clearbridge Mobile, the in-market mobile app Canoo presented numerous difficulties for ICC. The application was tormented by execution gives that prompted an unfortunate client experience across gadget types and negative application store surveys. ICC was having trouble reaching its business goals and expanding its audience base due to a lack of analytics and monitoring capabilities, a decline in user engagement, and the need to update the app to meet COVID-19 requirements.
Our Solution
Make Use of Our Design Thinking Methodology To Develop An Improved User Experience That Is Compatible With All Important User Personas. We used insights from our intense design thinking sessions to pinpoint areas for improvement and suggest mobile best practices that would significantly improve the user experience of the current app. These bits of knowledge permitted us to create a simple to-utilize application with a refreshed UI; streamlined sign-up, user verification, and navigation; user training; and user-friendly flows. As a result of these outcomes, a digital experience that helps new Canadian citizens connect with other citizens and use arts and culture experiences to fully embrace their Canadian identity has become more engaging.