HERO presents a new initiative to take better care of you. HERO In Case of Emergency or HERO ICE app is a must have application for all road travellers. If you meet with an accident, it auto detects and sends a message to your close loved ones with your current location. HERO ICE is also a convenient way to store personal and medical information on your phone. In case of accident, no sooner the phone collides or drops, HERO ICE pops up on your phone for any nearby helper to refer to.